Getting a reward from your favourite shop or entertainment site is always good news, but how do they actually work? By looking at some of the different industries where loyalty rewards are used in the UK, we can see how they’re being used to help returning users get extra benefits.
Source: Pexels
Bingo and Casino Bonuses
Bingo and casino sites adopted a loyalty-based approach a few years ago and continue to offer bonuses for their members who come back to play. This bingo site includes a series of bonuses for regular users, including free bingo games with cash prizes. Other games include special prizes such as jackpots, giving players the chance to try different types of games with something extra.
In terms of the casino loyalty bonuses on the same site, we can see offers of free spins on various slots. These deals are often triggered by a reload deposit being made on a certain day of the week, so it’s a good idea to check the current promotions page to see what offers might suit you. Unlike many other rewards schemes, casinos and bingo sites also tend to have deals for new players as well as their existing members, so players at any stage can claim rewards.
Supermarket Loyalty Cards
For many British families, the loyalty card from their favourite supermarket is the key to managing their weekly shopping budget well. Tesco’s Clubcard and Sainsbury’s Nectar are listed among the top options in this article, which points out that over three-quarters of consumers have signed up to at least one scheme. In fact, 60% of Brits have four or more of these cards, so it’s clear that we don’t feel restricted to only using one supermarket once we have their card.
The key reason they’ve become so widespread is the fact that they give easy access to exclusive discounts on a vast range of products. Customers can also collect points as they spend, with the points converted into vouchers later. Of course, these schemes also help the supermarkets track spending and offer tailored discounts to their users.
Source: Pexels
Travel Loyalty Schemes
Whether you commute to work every day or just travel for pleasure, the best travel schemes reward your loyalty in different ways. This industry has traditionally used the frequent traveller model that rewards the long-term accumulation of points to provide free trips or an upgraded status.
This look at the Avios air miles scheme reveals that a selection of airlines, including British Airways, Qatar Airways and Aer Lingus, all participate. Travellers earn points on each flight they take, taking them through a series of loyalty tiers that unlock access benefits like lounge access and priority boarding. Hotel chain loyalty programmes, such as IHG One Rewards and Marriott Bonvoy, tend to focus on providing free nights and room upgrades to those customers who stay in their hotels regularly.
All of these types of loyalty schemes that we’ve examined offer worthwhile benefits for regular users. If there’s a certain activity listed that you carry out regularly, it makes sense to see whether you can pick up loyalty rewards as you carry on doing it.
