With the advent of mass and international commercialisation, there seemed little hope for the family run business. That lack of hope was short lived as actually the world changed in favour of small business owners. Now more than ever, you have the ability to rise and thrive as a small enterprise thanks to the countless services that are designed for you. No matter what kind of industry you’re in, there is a plethora of companies that want to offer you their services and products. This is why the good old mom and pop shop will never die. In these kinds of businesses what you get is real authenticity. You don’t get mass produced products, you don’t get something that someone else has and you don’t get something that was made to be fashionable in a here today gone tomorrow kind of style. There have been many challenges to this concept however.
The desire for uniqueness
Something that should be noted by business owners in the modern world is how much consumers want something that’s original. Now whether you like it not, the hipster movement in the fashion industry came out of this very desire. People in urban environments were all wearing the same thing, they all looked like each other and thus, this movement of wearing things that no one else would think to or possess came to life in the early 2010s. This is traditionally something that the mom n’ pop shop offered. It was a family-owned business which offered you something that you could not get anywhere else. Consumers want more customisation in their products, because they want to stand out from the crowd.
The best place
Without a doubt, the most famous place for the mom n’ pop business is of course the food industry. This saying comes from New York City, where there was a cultural shift in pizza. So many large brands had moved into the areas where traditionally family-owned and run businesses were, that they were eventually bought out and taken over. So now more than ever before, people want something that is homely, cosy and mad with love and care. For businesses looking to start this kind of operation, they need basic catering equipment such as cookers, pizza ovens, mixers, and stainless steel countertops. It’s not that difficult to begin, all that’s required is a lot of elbow grease.
Meaningful and higher quality
The underlying tone of the family-owned business is that there is deep knowledge in what you do. Businesses that have wisdom about their industry and product passed down from generation to generation stands a better chance of making something that is truly high quality. You can see this is companies like Dents, that makes some of the best leather gloves around. It was established in 1777, and has had many generations carry on the traditions.
If you are ever doubtful that you can compete with the multinational corporations, just look at the success of mom and pop shops. Family-owned businesses offer a unique product or service, which is why in this sea of mass production they will never die.
This is a collaborative post.