Cruise Holidays – A Shift Towards a Younger Audience
For a very long time, going on a cruise has been considered a type of vacation for older people. However, it should not be viewed like this, as it is actually a fantastic form of holiday that enables you to travel all around the world. It is comparable to a backpacking adventure, but it provides plenty of luxury along the way – this makes it ideal for all generations wanting to see parts of the world and travel across the seas.
A Shift in Focus
Currently, there is a shift happening where more and more young people are stepping foot on cruise liners and embarking on fun, valuable and luxurious vacations across the oceans. This can be attributed to the fact that modern cruise holidays have started to cater for a younger audience and this has seen a dramatic increase in passengers between 18 and 40.
This has been achieved through these companies adding exciting new destinations to their itineraries, launching shorter river cruises and also transforming their cruise liners into futuristic ships with all kinds of amazing technology and entertainment onboard. There are also minor changes being made, such as changing the decor to a more contemporary style and creating a less formal but more fun dining and drinking scene.
Cruise specialists, such as Bolsover Cruise Club, ensure that all ages are well catered for and will have all kinds of enjoyable facilities on board that active types will enjoy. This could include rock climbing walls, tennis courts, swimming pools, waterparks and plenty more.
Many companies have also addressed the type of excursions that passengers can enjoy on port days. Whereas before it would mainly consist of gentle sightseeing, there is now the opportunity for more active excursions, such as cycling from the port or going shopping for local ingredients and then cooking with these ingredients back on the ship. These port cities now often include exciting places that would appeal more to a younger audience, such as Borneo and Alaska where there are plenty of chances for adventure.
Billions has been pumped into the industry to revamp it towards a holiday that is targeted to those between 18 and 40. It appears to be working, as the average age of passengers has fallen dramatically in the last few years. This looks set to continue, as once the label of cruise holidays being for the older generation has been shed, more and more younger passengers will be keen to try them out with their friends whilst also making new ones along the way.